The New York City Rescue Mission, now and then, from www.nycrescue.org.
The New York City Rescue Mission provides both short- and long-term support services for the city’s homeless, from housing, to food, to counseling. Through their new campaign “Make them Visible,” the Mission focuses on exposing how most of us see homeless people on the street. The project was featured on Huffington Post.
The production dressed up people in ragged garb and placed them on a sidewalk, knowing that relatives or spouses would pass. Every person they secretly taped walked right on by; in the most startling instance, a man looked his wife of 34 years. She was wrapped in blankets and had costume makeup on, but she was certainly recognizable. You might want to have a tissue handy when you watch the reactions of the passers-by when they realize that they overlooked their loved ones.
The aim of this social experiment seeks to “put a face to homelessness,” and urges us all to not dehumanize people we pass on the street. The Mission’s website also offers portraits of homeless individuals: George likes rock music; Stanley has a secret recipe for lasagna; and Sean watches history shows. Through these tidbits, the Mission hopes to recast our expectations and stereotypes of people who have no home.
EKSW/A is proud to play a part to help our city’s underserved populations. 4380 Bronx Blvd provides 109 beds to homeless men in the Bronx; True Colors Residence in Harlem permanently houses formerly homeless LGBT youth, and we are currently working to build another such facility in the Bronx.
The NYC Rescue Mission is located on the same block as our office, and we salute the good work they do every day.
From Left: 4380 Bronx Blvd. (two images), True Colors Residence, True Colors Residence: Bronx.